BuildBetter by BFG — Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth. — Page 5

Web3 Underdog Themes With Outsized Potential (2025–2026 Edition)

From cultural protocols to social primitives, and intersection of climate and crypto; these are (maybe) the strange themes worth chasing

• Web3
• Energy
• Defi

Want to Be Unstoppable at Sales or Community-Building?

Here’s your shortcut: work in real estate to learn persuasion, and in hospitality for mastering human connections. One year in either can change your life forever.

• Sales
• Community
• Web3

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

Here’s a common-sense BD playbook for crypto founders who actually want users, not spectators.

• Gtm
• Defi
• Businessdevelopment

Narrative > Hype: The Sustainable Way to Win

Spoiler: It’s not code that wins. It’s conviction - and how you communicate it.

• Narrative
• Crypto
• Web3

Variable Reinforcement: Why Infinite Scroll Wins (and How to Build Ethical Growth Loops)

The pigeon experiment behind every sticky app — and the 5-step playbook for using it without becoming a dark pattern.

• Growth
• Psychology
• Variable-reinforcement-theory

The Silent Saboteur: Don’t Let Fear Kill Momentum After Great Meeting

Learn why the period after a great meeting or pitch is dangerous when your mind can turn victory into threat and insecurity.

Rug Pull or Rug Missed? The Cost of Moxie’s Sudden Senpi Drop

How advance notice and community calls could have kept goodwill intact. Lessons for everyone.

• Moxie
• Senpi
• Ai-agents

Before You Build Anything, Trace the Pain

Customer Value Chain - Why Map It? Decoupling - What Is It?

• Cvc
• Customer
• Journey

Why This Decade Belongs to Marketers, Not Engineers

How marketers, creatives, and business people are finally free to build. If you got the guts.

• Web3
• Marketing
• Hackathon

How Tech and Financial Cycles Map On Today

From Gartner to Kondratiev's Waves and Dalio's Debt Cycles: Where Web2 and Web3 Really Stand in April 2025

• Technology
• Cycles
• Financial

How Mentoring & Coaching Founders Got Me Back To Writing

And why we should all write regularly

• Team
• Distribution
• Innovation

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

Here’s a common-sense BD playbook for crypto founders who actually want users, not spectators.

• Gtm
• Defi
• Businessdevelopment

Why This Decade Belongs to Marketers, Not Engineers

How marketers, creatives, and business people are finally free to build. If you got the guts.

• Web3
• Marketing
• Hackathon

Want to Be Unstoppable at Sales or Community-Building?

Here’s your shortcut: work in real estate to learn persuasion, and in hospitality for mastering human connections. One year in either can change your life forever.

• Sales
• Community
• Web3