Why I Ditched Social Feeds for a Private Notebook
I Was Hunting for a Stream of Consciousness Micro-Blogging Platform and ended up with private Sublime-app collection
BuildBetter by BFG
Recent posts
Every Founder Is Building Agents. Nobody Is Building Trust.
Evin McMullen on why agentic commerce dies without verifiable identity — and what Billions did about it
- Ai
- Digital
- Identity
7 Unconventional Social Proof Strategies for B2B Services
How to collect proof that actually closes deals — without begging clients for testimonials.
- B2b
- Social-proof
- Testimonials
Hire When It's Almost Too Late — The Founder Super Power Nobody Builds
Hiring isn't an HR function. It's the highest-leverage skill a founder can develop — and most don't even try
- Team
- Hiring
- Founders
Capital Concentration Is a Pricing Distortion — Even for SF
SF wealth concentration isn't just bad for everyone outside it. The over-inflated value at the center is the bigger fragility — and the people standing closest pay the most when it unwinds.
- Macro
- Cycles
- Distribution
Cold Outreach in 2026: The Problem-First Playbook (PAS, BAB, 4T, NOR)
The shift from "about you" to "about the problem" — and the four frameworks that still work.
- Gtm
- Cold-outreach
- Distribution
Podcast - Your Web3 App Isn't Trustless. It Never Was.
The stateless client quietly fixing it. Colibri founder Steffen Kux on building the missing layer between decentralized networks and the apps that claim to use them.
- Privacy
- Podcast
- Trustless
Stop Building Communities — Build the Tools They're Missing
Posting is the new branding. Community alone is NOT the future of distribution.
- Distribution
- Tools
- Communities
Use Pricing as a Customer Filter - Not Just a Revenue Lever
Don't think about price as a number, think about it as a story.
- Pricing
- Gtm
- Founders
Deel Lessons For European Founders
Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer.
- Deel
- Europe
- European
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