Use Pricing as a Customer Filter - Not Just a Revenue Lever
Don't think about price as a number, think about it as a story.
- Pricing
- Gtm
- Founders
BuildBetter by BFG — Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth. — Page 2
Deel Lessons For European Founders
Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer.
- Deel
- Europe
- European
Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see
Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder
- Rwa protocol
- Defi stablecoin
- Gtm strategy
Market Sophistication - Your Market Has Already Decided How to Ignore You
Why the smartest founders diagnose their market’s sophistication before writing a single line of copy. 60 years old framework that saves the day.
- Brand
- Messaging
- Distribution
Why People Love Prediction Markets - Lessons For Builders
It's Not What the Industry Tells You. And That's Exactly Why It's Working.
- Builders
- Lessons
- Prediction-markets
Polymarket - Why You’re Losing Money Betting on Your Beliefs
Episode of BuildBetter Interviews with Polymarket-John
- Polymarket
- Predictions
- Objectivity
The Dopamine Ladder: A 6-Level Framework for Content That Actually Gets Read
Your content problem isn't a content problem. It's a neurochemistry problem. Here's the 6-level fix.
- Dopamine
- Content
- Product-management
Distribution Is Day One Problem
How smart founders architect distribution like a tech stack—before shipping a single feature
- Business
- Founders
- Making-money
5 Founder Roles - And It Isn't to Build a Product
On vision keeping, recruiting, and the invisible work that actually builds companies as Steve Jobs would say it.
- Foudners
- Roles
- Product
Your Brand Message Is Quietly Killing Your Business
And you can fix it in an afternoon with story brand approach. Quick guide below.
- Brand
- Founder
- Advice
How Mentoring & Coaching Founders Got Me Back To Writing
And why we should all write regularly
- Team
- Distribution
- Innovation
Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care
Here’s a common-sense BD playbook for crypto founders who actually want users, not spectators.
- Gtm
- Defi
- Businessdevelopment
Why This Decade Belongs to Marketers, Not Engineers
How marketers, creatives, and business people are finally free to build. If you got the guts.
- Web3
- Marketing
- Hackathon
Want to Be Unstoppable at Sales or Community-Building?
Here’s your shortcut: work in real estate to learn persuasion, and in hospitality for mastering human connections. One year in either can change your life forever.
- Sales
- Community
- Web3
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