Welcome sequence
A welcome sequence is the automated email or short series new subscribers receive after signing up, setting expectations and pointing to your best work.
A welcome sequence greets new subscribers while interest is at its peak. The first email usually says what to expect and links a few standout pieces from the archive.
It's also the natural place to start a habit, by asking readers to reply, move you out of the promotions tab, or share the piece that brought them in.
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