Product
Draft Posts and pages, written in your voice Distribute One idea, everywhere your readers are Maintain A site that fixes itself Approve You decide what ships
Featured
Why Paragraph exists
Founder's Story Why Paragraph exists The story behind the engine
Publishing terms for writers
Glossary Publishing terms for writers Plain-English definitions

Brand resources

The official Paragraph mark, colors, and type system. Everything here is enough to build materials that feel like Paragraph.

Logos

Use these for press, partnerships, and integrations. The system pairs the geometric Paragraph mark with a warm editorial wordmark.

Logo lockup

Primary Paragraph lockup in the current wood color.

SVG

Logo lockup, white

Use on dark photography or the ink background.

SVG

Logomark

Standalone mark for avatars, icons, and compact surfaces.

SVG

Logomark, ivory

Standalone mark for dark surfaces.

SVG

Colors

The palette is warm, paper-based, and restrained. Set most surfaces in paper and the soft neutrals. On longer layouts, drift through the washes (linen, meadow, then sky) so scrolling has a gentle arc. Use ink for clarity, not cobalt, and keep accents quiet.

Paper

#F8F7F3

Primary page background

Ink

#1A1613

Primary text and dark surfaces

Muted

#6F6A64

Secondary copy

Soft

#F1EEE8

Warm panels and quiet divisions

Linen

#F3ECDC

Warm section wash

Meadow

#EAF0E0

Green section wash

Sky soft

#E8F1F5

Cool section wash

Sky

#C3EAF4

Atmosphere and light accents

Forest

#1F3329

Featured dark surfaces, like footers and highlighted cards

Growth green

#4E8A45

Positive metrics and progress

Typography

Paragraph pairs a literary display face for headlines with a clean sans for body copy. Keep the contrast quiet and editorial.

ABC Marist

Display headlines and the Paragraph wordmark.

AI that runs your growth

DM Sans

Body copy, navigation, buttons, and dense UI surfaces.

Your writing is yours.

DM Mono

Small operational details, legal dates, and technical labels.

status: ready

Usage guidelines

Keep Paragraph recognizable by using the official files and the current palette without adding effects or extra decoration.

Do

  • Use the official logo files from this page.
  • Keep generous clear space around the mark.
  • Use ink, paper, and soft neutrals for most surfaces.
  • Choose SVG assets when quality matters.

Don't

  • Stretch, rotate, redraw, or recolor the logo.
  • Add outlines, glows, shadows, or decorative effects.
  • Use the old cobalt brand system for new materials.
  • Place the logo on busy or low-contrast backgrounds.

Voice

Write plainly for writers and readers. Keep product language specific, warm, and direct. Avoid hype, crypto jargon, and price-first wording.

Questions?

If you need a specific file or have questions about using Paragraph's brand, email hello@paragraph.com.