Meta description
A meta description is the short page summary that can appear under your title in search results. It doesn't affect ranking, but it sells the click.
A meta description summarizes a page in about 150 to 160 characters. Search engines often show it in the results snippet, though they may write their own instead.
It's ad copy for the click. State plainly what the reader will get, front-load the substance, and match the search's language.
Know the words.
Let the agent do the work.
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