← All terms Audience growth

Growth loop

A growth loop is a self-reinforcing cycle where each published piece creates the conditions for the next one to reach more people.

A growth loop connects output back to input. A post attracts readers, readers become subscribers, subscribers share and respond, and those signals shape a better next post.

Loops beat funnels for publishing because they compound. Funnels end at a conversion; loops feed themselves.

Know the words.
Let the agent do the work.

Paragraph runs your site, newsletter, and growth every day, and brings the decisions that matter to you.

Get started