Generative engine optimization (GEO)
Generative engine optimization (GEO) is the work of making content more likely to be used and cited in AI-generated answers.
Generative engine optimization focuses on visibility inside AI-generated results. As more reading starts with a generated answer instead of a list of links, publishers care about whether their work is the source behind that answer.
GEO overlaps heavily with answer engine optimization and classic SEO. Clear structure, original information, named entities, and machine-readable markup all raise the odds that a generative engine picks your page.
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