Search engine optimization (SEO)
SEO is the practice of helping pages get found in search engines, combining useful content, clear structure, and technical health.
Search engine optimization is everything that helps your work show up when people search for what you've written about. It spans content quality, site structure, and technical details.
For writers, most SEO reduces to this: write things people search for, explain them clearly, link your related work together, and keep the site fast and crawlable.
Know the words.
Let the agent do the work.
Paragraph runs your site, newsletter, and growth every day, and brings the decisions that matter to you.
Get started