Data & analytics integration

Connect PostHog to Paragraph

Connect PostHog so Paragraph's content agent can use product behavior and content performance to choose stronger topics and follow-up actions. You choose the account and tools it can access, then review the work before it reaches your audience.

Start for free See example workflows

What the connection adds

Use PostHog context where content work happens

Connect PostHog so Paragraph's content agent can use product behavior and content performance to choose stronger topics and follow-up actions. You choose the account and tools it can access, then review the work before it reaches your audience.

Paragraph uses the tools exposed by connections you approve. You can keep research and drafting connected while preserving the human judgment behind every public claim and action.

Query approved PostHog product and website analytics

Compare content paths, conversions, cohorts, and trends

Bring measured findings into Paragraph briefs without claiming causation

Ways to use PostHog with Paragraph

Each example starts with a clear source and ends with a reviewable result. Adapt the scope, audience, and approval rules to your team.

  1. 01

    Find topics that lead to useful action

    Compare visits and downstream behavior to find content that attracts the audience your team wants to serve.

    Example prompt

    “Compare our last ten launch posts in PostHog. Rank them by qualified signup rate, include the denominator, and suggest two follow-up topics.”

  2. 02

    Diagnose an underperforming guide

    Inspect the path from landing to the intended next step before rewriting the article or CTA.

    Example prompt

    “Analyze the onboarding guide's traffic and funnel in PostHog. Identify the largest verified drop-off and propose one content change to test.”

  3. 03

    Create a monthly content review

    Summarize performance by audience goal, not pageviews alone, and turn the findings into the next editorial decisions.

    Example prompt

    “Build a monthly content review from PostHog. Cover reach, qualified actions, retention signals, and three decisions for next month.”

How to connect PostHog

Start with one useful, bounded job. Add more context or automation only after the team trusts the result.

  1. 01

    Choose the connection

    Open Agent settings in Paragraph and search for PostHog.

  2. 02

    Approve the right access

    Sign in to PostHog and approve the account access you want Paragraph to use.

  3. 03

    Test one reviewed task

    Run a specific example in chat. Check its sources and output, then decide whether to reuse or automate that workflow.

Permissions and limitations

Analytics show observed behavior, not why it happened. Paragraph should use explicit date ranges and denominators, avoid causal claims, and follow your PostHog access and privacy controls.

Questions teams ask before connecting

What can Paragraph do with PostHog?

Query approved PostHog product and website analytics; Compare content paths, conversions, cohorts, and trends; Bring measured findings into Paragraph briefs without claiming causation. The exact tools available depend on the connected account and provider.

Does connecting PostHog automate publishing?

No. A connection gives the agent approved context or actions. Public work still follows the review and publishing rules you set in Paragraph.

What should I check before using PostHog content?

Analytics show observed behavior, not why it happened. Paragraph should use explicit date ranges and denominators, avoid causal claims, and follow your PostHog access and privacy controls.

Build the rest of the workflow

Connect the pages that help your team move from source material to a reviewed, measurable result.

content analytics tools

Turn content performance into the next useful decision

Pageviews tell you that something happened. Connected analytics help Paragraph compare topics, audiences, channels, and business outcomes so your next brief starts with a sharper question.

Explore the workflow

AI content workflow

Build an AI content workflow around your real company context

Connect the places where your team plans, talks, measures, and learns. Paragraph's agent can use that approved context to research, draft, and prepare work for your review.

Explore the workflow

Turn connected context into work worth publishing

Give Paragraph the right source material, keep review in the loop, and build a content workflow your team can trust.

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