Read selected Clay tables and approved enrichment results
Sales & CRM integration
Connect Clay to Paragraph
Connect Clay so Paragraph's content agent can use approved company research and enrichment fields to build relevant, evidence-led content plans. You choose the account and tools it can access, then review the work before it reaches your audience.
What the connection adds
Use Clay context where content work happens
Connect Clay so Paragraph's content agent can use approved company research and enrichment fields to build relevant, evidence-led content plans. You choose the account and tools it can access, then review the work before it reaches your audience.
Paragraph uses the tools exposed by connections you approve. You can keep research and drafting connected while preserving the human judgment behind every public claim and action.
Group company attributes and research signals into useful audience patterns
Turn reviewed market context into Paragraph briefs without exposing private records
Ways to use Clay with Paragraph
Each example starts with a clear source and ends with a reviewable result. Adapt the scope, audience, and approval rules to your team.
- 01
Brief a segment-specific article
Use selected firmographic and research fields to understand a segment before choosing examples and language.
Example prompt
“Analyze the approved Clay rows for small B2B software teams. Brief an article around their three most common content workflow needs.”
- 02
Find market patterns worth researching
Treat enrichment data as a starting signal, then identify themes that deserve source validation.
Example prompt
“Group the selected Clay companies by stated go-to-market motion. Suggest three research questions, and do not present enrichment as verified fact.”
- 03
Prepare account-aware campaign variants
Create a small set of useful audience variants based on approved fields rather than one message per record.
Example prompt
“Use our approved Clay segment fields to draft three newsletter introductions for distinct audience needs. Do not include personal data.”
How to connect Clay
Start with one useful, bounded job. Add more context or automation only after the team trusts the result.
- 01
Choose the connection
Open Agent settings in Paragraph and search for Clay.
- 02
Approve the right access
Sign in to Clay and approve the account access you want Paragraph to use.
- 03
Test one reviewed task
Run a specific example in chat. Check its sources and output, then decide whether to reuse or automate that workflow.
Permissions and limitations
Enrichment data can be incomplete, outdated, or licensed for limited uses. Verify material facts, honor the source terms, and do not turn personal records into public content or individualized outreach without permission.
Questions teams ask before connecting
What can Paragraph do with Clay?
Read selected Clay tables and approved enrichment results; Group company attributes and research signals into useful audience patterns; Turn reviewed market context into Paragraph briefs without exposing private records. The exact tools available depend on the connected account and provider.
Does connecting Clay automate publishing?
No. A connection gives the agent approved context or actions. Public work still follows the review and publishing rules you set in Paragraph.
What should I check before using Clay content?
Enrichment data can be incomplete, outdated, or licensed for limited uses. Verify material facts, honor the source terms, and do not turn personal records into public content or individualized outreach without permission.
Build the rest of the workflow
Connect the pages that help your team move from source material to a reviewed, measurable result.
customer insights for content
Turn customer questions into useful content
The strongest content often starts in sales calls, support threads, and customer notes. Paragraph can help your team find recurring themes and turn them into education, stories, and clearer positioning.
Explore the workflowcontent research tools
Turn scattered research into a source-backed brief
Research lives in more places than a browser tab. Paragraph can work from approved documents, academic sources, product data, conversations, and market context, then keep the useful evidence attached to the draft.
Explore the workflowTurn connected context into work worth publishing
Give Paragraph the right source material, keep review in the loop, and build a content workflow your team can trust.