Internal linking
Internal linking connects pages on your own site, guiding readers to related work and helping search engines understand your site's structure.
Internal links are the paths between your pages. They keep readers moving through your archive and show search engines which pages relate and which matter most.
It's among the most neglected wins in publishing. Every new post should link to relevant older work, and the older work should link back.
Know the words.
Let the agent do the work.
Paragraph runs your site, newsletter, and growth every day, and brings the decisions that matter to you.
Get started