# BuildBetter by BFG

> Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth.

URL: https://paragraph.com/@buildbetter
RSS: https://paragraph.com/@buildbetter/rss.xml

## Recent posts

- [The Sunbed Delusion: Why Comfort Is Killing Your Next Big Move](https://paragraph.com/@buildbetter/sunbed-delusion-comfort-trap) — June 27, 2026
- [Make It. Fix It. Fix the Business.](https://paragraph.com/@buildbetter/make-it-fix-it-fix-the-business) — June 18, 2026
- [Why I Ditched Social Feeds for a Private Notebook](https://paragraph.com/@buildbetter/why-i-ditched-social-feeds-for-a-private-notebook) — May 22, 2026
- [Every Founder Is Building Agents. Nobody Is Building Trust.](https://paragraph.com/@buildbetter/know-your-agent-billions-evin-mcmullen) — May 9, 2026
- [7 Unconventional Social Proof Strategies for B2B Services](https://paragraph.com/@buildbetter/unconventional-social-proof-b2b) — May 6, 2026
- [Hire When It's Almost Too Late — The Founder Super Power Nobody Builds](https://paragraph.com/@buildbetter/bfg-hire-late-rather-than-early) — April 30, 2026
- [Capital Concentration Is a Pricing Distortion — Even for SF](https://paragraph.com/@buildbetter/capital-concentration-is-a-pricing-distortion-even-for-sf) — April 27, 2026
- [Cold Outreach in 2026: The Problem-First Playbook (PAS, BAB, 4T, NOR)](https://paragraph.com/@buildbetter/cold-outreach-is-alive-but-for-2026-it-has-changed) — April 2, 2026
- [Podcast - Your Web3 App Isn't Trustless. It Never Was.](https://paragraph.com/@buildbetter/podcast-your-web3-app-isnt-trustless-it-never-was) — March 26, 2026
- [Stop Building Communities — Build the Tools They're Missing](https://paragraph.com/@buildbetter/stop-building-communities-%E2%80%94-build-the-tools-theyre-missing) — March 24, 2026
- [Use Pricing as a Customer Filter - Not Just a Revenue Lever](https://paragraph.com/@buildbetter/pricing-is-story-not-just-number) — March 19, 2026
- [Deel Lessons For European Founders](https://paragraph.com/@buildbetter/deel-lessons-for-european-founders) — March 18, 2026
- [Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see](https://paragraph.com/@buildbetter/raac) — March 13, 2026
- [Market Sophistication - Your Market Has Already Decided How to Ignore You](https://paragraph.com/@buildbetter/market-sophistication-your-market-has-already-decided-how-to-ignore-you) — March 8, 2026
- [Why People Love Prediction Markets - Lessons For Builders](https://paragraph.com/@buildbetter/why-people-love-prediction-markets-lessons-for-builders) — March 4, 2026
- [Polymarket - Why You’re Losing Money Betting on Your Beliefs](https://paragraph.com/@buildbetter/polymarket-why-youre-losing-money-betting-on-your-beliefs) — February 26, 2026
- [The Dopamine Ladder: A 6-Level Framework for Content That Actually Gets Read](https://paragraph.com/@buildbetter/the-dopamine-ladder-how-to-fix-that-nobody-watches-and-reads-your-content) — February 25, 2026
- [Distribution Is Day One Problem](https://paragraph.com/@buildbetter/distribution-is-day-one-problem) — February 19, 2026
- [5 Founder Roles - And It Isn't to Build a Product](https://paragraph.com/@buildbetter/5-founder-roles-and-it-isnt-to-build-a-product) — February 10, 2026
- [Your Brand Message Is Quietly Killing Your Business](https://paragraph.com/@buildbetter/your-brand-message-is-quietly-killing-your-business) — February 3, 2026